Advertiser Resources
Everything you need to know about advertising on Kastly. Learn how to create effective campaigns and reach your audience.
$5.00
Default CPM Rate
24-48 hrs
Ad Review Time
Real-time
Analytics Dashboard
Getting Started
Register as an Advertiser
Create an account and complete the advertiser registration form with your company details. Your application will be reviewed by our team.
Account Approval
Once approved, you'll have access to the advertiser dashboard where you can create campaigns, upload ads, and track performance.
Add Funds
Add funds to your account balance to start running ads. You can add funds at any time from the Billing section.
Campaign Management
Creating a Campaign
Campaigns organize your ads around a specific goal or time period. Set your campaign name, start/end dates, and budget limits.
Budget Settings
Set a daily budget to control spending and a total budget to cap overall campaign costs. Ads stop serving when budgets are exhausted.
Campaign Status
Campaigns start as drafts. Submit for review when ready. Once approved, your campaign will go active on the start date.
Ad Creation
Audio Ads (Custom)
Upload your own audio files (MP3, WAV, OGG). Audio ads play during pre-roll (before stream) or mid-roll (during stream) positions.
Audio Ads (VAST)
Use a VAST tag URL if you have existing ad infrastructure. VAST tags allow dynamic ad serving from your own ad server.
Display Ads
Upload image ads (PNG, JPG, GIF) for banner or sidebar placements. Recommended sizes depend on placement position.
Pricing & Billing
CPM Pricing
CPM (Cost Per Mille) is the price you pay per 1,000 ad impressions. Higher CPM values give your ads priority in the ad selection process.
How Billing Works
You're charged each time your ad is displayed. The cost per impression is your CPM divided by 1,000. Charges are deducted from your balance.
Adding Funds
Add funds to your account via the Billing page. Choose from preset amounts or enter a custom amount. Funds are available immediately.
Analytics & Performance
Impressions
Track how many times your ads have been displayed to listeners. View breakdowns by ad, campaign, and time period.
Clicks
Monitor click-through rates for your ads. See which ads are driving the most engagement and optimize accordingly.
Spend Tracking
View detailed spending reports showing how your budget is being used across campaigns and individual ads.
Approval Process
Ad Review
All ads are reviewed before going live. Our team checks for content quality, appropriate messaging, and technical requirements.
Review Timeline
Most ads are reviewed within 24-48 hours. You'll receive a notification when your ad is approved or if changes are needed.
Content Guidelines
Ads must comply with our content policies. Prohibited content includes misleading claims, adult content, and illegal products.
Frequently Asked Questions
What is CPM and how does it affect my ads?
CPM (Cost Per Mille) is the price you pay per 1,000 impressions. Ads with higher CPM values are prioritized in the ad selection algorithm, meaning they're more likely to be shown to listeners. The default CPM is $5.00 if not specified.
How long does approval take?
Advertiser applications are typically reviewed within 1-2 business days. Individual ad creatives are reviewed within 24-48 hours after submission.
Can I pause my campaign?
Yes, you can pause and resume campaigns at any time from the campaign detail page. Paused campaigns don't serve ads or spend budget.
What happens when my budget runs out?
When your daily or total budget is exhausted, ads stop serving automatically. Add more funds or increase your budget to resume serving.
What audio formats are supported?
We support MP3, WAV, and OGG audio formats. Recommended audio specifications: 128kbps or higher bitrate, 44.1kHz sample rate.
How do I track my ad performance?
Visit the Analytics section of your advertiser dashboard to view impressions, clicks, and spending across all your campaigns and ads.
Need More Help?
Our advertising support team is here to help you create successful campaigns.
Contact us at ads@kastly.app