The Kastly brand, ready to use.
Logos, colors, typography, and usage guidance for partners, broadcasters, and press. Everything below is free to download — please follow the guidelines so we stay recognizable wherever Kastly shows up.
Logo system
The wordmark is the default expression of Kastly. The mark stands in when space is tight or when the audience already knows us.
Color palette
Brand red leads. The cool accent supports it. Neutrals carry the weight. Tap any token to copy it.
Brand Red
Primary. Live indicators, primary actions, brand accents.
#FC4445
rgb(252, 68, 69)
Cool Accent
Secondary. Links, focus rings, information.
#5B6CFF
rgb(91, 108, 255)
Charcoal
Dark surface and primary text on light themes.
#0B0D10
rgb(11, 13, 16)
Soft White
Primary text on dark themes.
#EDEFF3
rgb(237, 239, 243)
Neutral Border
Dividers and subtle borders on light surfaces.
#D6DCE7
rgb(214, 220, 231)
Recording Orange
Recording state. Avoid for primary UI.
#F97316
rgb(249, 115, 22)
Typography
Two open-source families. DM Sans gives our headlines presence. Plus Jakarta Sans keeps body text comfortable on long reads.
Listen Loud. Broadcast Bold.
DM Sans
Google Fonts"DM Sans", ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial
Kastly is the home of independent radio, podcasts, and community audio.
Plus Jakarta Sans
Google Fonts"Plus Jakarta Sans", ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial
Voice & tone
Kastly is confident and curious. We celebrate the people behind the mic, and we keep technology out of the way.
Confident, not loud
Short sentences. Strong verbs. We say what we mean and trust the listener to catch up.
Warm, not casual
We talk about audio with care. We avoid slang that excludes broadcasters who built this medium.
Specific, not corporate
We name stations, hosts, and listeners. We swap “content” for “shows”, “users” for “listeners”.
Do & don’t
A short list keeps the brand consistent across community stations, partner sites, and press.
Do
Use the brand red as a confident accent — never as a full background behind text.
Maintain clear space around the logo equal to the height of the “k”.
Pair the wordmark with the mark only when explicitly needed for context.
Use approved color combinations only.
Don’t
Don’t recolor the logo outside of the approved variants.
Don’t apply drop shadows, outlines, or gradients to the mark.
Don’t place the dark logo on busy or low-contrast backgrounds.
Don’t stretch, rotate, or distort the wordmark.
Need something we don’t have here?
Reach out for high-resolution assets, founder photography, story ideas, or co-marketing conversations. We answer press requests within two business days.