Advertising

Learn how to reach listeners through targeted advertising campaigns on Kastly.

Getting Started as an Advertiser

Kastly offers advertising opportunities to reach engaged radio listeners. Here's how to get started:

Create an account - Sign up for a Kastly account if you don't have one.
Register as an advertiser - Navigate to the Advertiser section and complete the registration form with your business information.
Wait for approval - Our team will review your application and notify you when approved.
Create your first campaign - Once approved, you can start creating advertising campaigns.

Creating Campaigns

Campaigns are the foundation of your advertising on Kastly:

Campaign name - Give your campaign a descriptive name for easy tracking.
Date range - Set start and end dates for your campaign.
Target stations - Choose which stations to run your ads on, or target all stations.
Budget - Set your daily or total campaign budget.
Add creatives - Upload your ad creatives (display images or audio files).

Ad Formats

Kastly supports multiple ad formats to help you reach listeners:

Display ads - Banner images shown on station pages and throughout the platform. Supports standard web image formats.
Video pre-roll - Short video ads played before a stream starts. Great for brand awareness and engagement.
Ad zones - Different placement zones across the platform, each with specific dimensions and targeting options.

Creative Guidelines

All ad creatives are reviewed for quality and content guidelines before going live. Ensure your images are high quality and your messaging is clear and appropriate.

Budget Management

Control your advertising spend with flexible budgeting options:

Campaign budget - Set a total budget for each campaign.
Daily limits - Optionally cap daily spend to spread your budget evenly.
Billing - View your billing history and download invoices from the Billing page.
Pause campaigns - Pause and resume campaigns at any time without losing your configuration.

Analytics & Reporting

Track the performance of your advertising campaigns:

Impressions - See how many times your ads have been displayed.
Clicks - Track click-through rates on your display ads.
Campaign comparison - Compare performance across campaigns.
Station breakdown - See which stations drive the most engagement.
Date range filtering - Analyze performance over custom date ranges.